Shops with physical premises should be subsidised
Today brought the news that HMV is going into administration. It is the latest in the line of high street failures which has included the downfall of Woolworths, Comet, and Jessops. Essentially (though not exclusively), these firms have lost business to online competition.High street stores provide a classic case study in positive externalities. Everyone likes having them there (I presume; otherwise what is driving the clamour to 'save the High Street'?). They are often pleasant to wander around, and it is nice to be able to hold products in your hands. It is also viewed as good for the community to have a busy high street, and there is an "insurance" benefit of knowing that you can get something immediately in a store if you need it at short notice. But people no longer spend much money in these stores, often preferring to go home and buy what they saw in the shop online. The social value of the high street is not captured by the firms, and some of them go bust in the absence of sufficient revenue.
If we are to preserve the social value they create, this must be addressed. This means compensating the firms for the value they generate yet cannot capture. Economics 101 says that goods which exert positive externalities should be subsidised. There is thus a case for subsidising - or at least reducing the taxes of - firms with physical stores. This could be done, for example, by reducing rates (a kind of council tax for businesses) on shops. Online sites may be cheaper, but Amazon will never provide the satisfying experience of browsing and exploring which many currently get for free.